The rage for accessing net on the go has led to entry of many major telecom players in the internet card market, and then they have ushered in their share of highs and lows.

With lots of post-paid plans being advertised and canvassed heavily and all those freebies making them appear alluring, it’s time to pause and think before the mobile bills send a shockwave through our spine.

Idea and Aircel look set to expand their subscriber base across the country with innovative marketing and product canvassing strategies, backed by a sturdy performance.

For students and professionals alike, the decrease in prices of unlimited broadband plans was rather pleasant news, but the speeds and coverage issues were still major thorns which kept sticking out their neck.

India’s ever increasing ‘connected on go’ generation has ensured that the market has been thrown wide open in recent times by the data card plans floated by major players.

The telecom regulatory authority of India (TRAI) has recently released the quarterly quality assurance reports and no surprises for guessing who tops the charts. It's the Tata teleservices' GSM umbrella - Tata Docomo.

Idea's marketing blitzkrieg initiated last year was indeed a huge success but its record sales figure this year are also being attributed to the alluring Idea prepaid and postpaid deals on offer.

Indian telecom companies have often clubbed tempting offers with some of the best postpaid plans introduced in recent times, garnering huge numbers in sales figures.

With every new cellular set that is bought, the ratio of mobile prepaid plans to the postpaid ones shoots up, thanks to the hassle free mode of choice and usage. For people who prefer to keep a tab on their monetary expenses on mobile bills, it acts as a natural ally.

You can bet on Tata Docomo to come up with bona fide trump cards as we witness a new surge in the telecom race this year. Recently, the GSM brand of Tata telecom launched its Video news alert service and a ground-breaking one at that.